Events

09
September 09, 2017 - September 13, 2017
ESOMAR Annual Congress (Amsterdam, , )
ESOMAR Annual Congress
Amsterdam, NL
Exhibiting  
21
October 21, 2017 - October 25, 2017
Knect365 The Market Research Event (Orlando, FL, )

Upcoming Webinars

27
April 27, 2017 - April 27, 2017
Adweek Webinar: Put Consumer Feedback to Work for Your Brand: Time to Plan for Communities of the Future

Top-performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making. Community-based approaches provide a destination for consumers and way for them to speak out and be heard. Brands not only receive attitudinal information and on-site discussion, but now real-time insight can be coupled with actionable consumer data.

Hear from Toluna about what the community of the future is heading, with examples from specific brand engagements. This webinar will cover:

  • How to “sell in” community approaches to stakeholders
  • Which metrics and KPIs can be used to assess community impact
  • New methods for coupling transactional and digital data to achieve true ROI
11
May 11, 2017 - May 11, 2017
Think Globally, Act Locally | What you Need to Know about Conducting Research in the Middle East
Join us as we delve into the many nuances of obtaining insights in the Middle East region, and share recommendations for best practices as we seek to understand consumers in this area of the world.

We will consider the region, market size, & opportunity, and discuss what brands look to understand through consumer insight.
18
May 18, 2017 - May 18, 2017
Demonstrating ROI for Online Communities | Working with Internal Stakeholder Groups

Top-performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making, but you already know that.  How do you convince your colleagues?  It starts with ROI. 

In this webinar, we’ll help you sell the concept of a community into your organization.  Then, once sold, we’ll share how to best build awareness of the community with stakeholder groups.  After community launch, we’ll share recommendations for controlling the high demand coming from stakeholder groups to optimize community engagement while meeting the needs of internal groups/divisions.

Past Webinars

25
April 25, 2017
How to Gain a Competitive Advantage with Automated Sampling

Join us to learn how automating your sampling and fieldwork processes can increase efficiency and lower cost.

Did you know that 55% of market research firms are using automation for their sampling purchases? Learn how you can gain a competitive advantage by adopting automation to streamline your processes.

You'll learn:

  • the benefits of automated sampling
  • how and why automation is so widely adopted, and what it means to the MR industry
  • how a single platform can increase employee effectiveness and give you a leg up on the competition
  • a case study of Toluna client, the ACSI
23
March 23, 2017
Understanding Survey Respondents, Mobile vs. Desktop

The increase in mobile smartphone usage is a widely discussed topic in market research, as companies struggle to reach consumers in an increasingly mobile world. Younger demographics are particularly difficult to reach, as they are more likely to prefer to take surveys on mobile devices, sometimes exclusively. As a result, surveys limited only to respondents completing them on a laptop or desktop are not as representative of the population as device agnostic surveys or surveys that appear on all devices in an optimal way. 

In this session, we will: 

  • address the growing need for device agnostic surveys; 
  • share research on research regarding mobile survey completes and a comparison with desktop; 
  • present recommendations and limitations to creating device agnostic surveys to ensure an engaging experience and representative results.

Thursday, March 23 | 12pm EST

22
February 22, 2017
Online Communities Fuel Brand Growth | Getting to the Heart of What Makes Respondents Tick
Learn about the latest developments in branded communities. 

Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the retail, food, and CPG sectors. 

Topics we'll cover: 

Branded Communities Through the Eyes of Community Members 
The second in a series of Branded Communities Playbooks, featuring insight into what keeps community members engaged within custom communities. 

Digital Tracking Adds Depth to Communities – Learn More about the What Behind the Why 
Taking advantage of passive data to gain deeper insight into what community members are doing outside the community. 

Real World Examples 
How clients are using communities and achieving success. Learn about their winning formulas for respondent engagement, incorporating new methods, and improving their brand.
13
December 13, 2016
Discover the benefits of automated concept testing with PowerConcept
Be one of the first to get an exclusive look at PowerConcept, Toluna’s fully-automated, real-time concept testing tool accessible on the Toluna QuickSurveys platform. 

Presented by:
Phil Ahad, Senior Vice President, Digital Products

Tuesday, December 13 | 2pm EST

07
December 07, 2016
Understanding the customer experience to drive business results
Join Toluna for a webinar dedicated to how enterprises can capture ‘voice of the customer’ feedback instantly and obtain a deeper understanding of customers’ wants and needs. You’ll discover how one of the largest US-based retail organizations is able to increase in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system and data developed by Toluna to meet and exceed customer expectations.

Presented by:
Mark Kolligian, Former Vice President Customer Experience, CVS Health
Michelle Uehlinger, Vice President, Customer Experience Measurement at Toluna

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