February 21, 2018 - February 21, 2018
MRS Data Analytics and Insights (London,WC1B 3QD, , UK)
Learn more about using multiple data sources and advanced analytics to deliver exceptional insight
February 27, 2018 - February 28, 2018
2018 Quirk’s Event – East (Brooklyn, New York, United States)
Face-To-Face Meetings With Experts; From All Across The Industry An event that offers an integrated experience with greater networking opportunities,
February 28, 2018 - February 28, 2018
Mediatel Media Research Awards ( London, EC3V 3ND, , UK)
The Mediatel Media Research Awards 2018 invited research agencies, industry bodies, media agencies and owners to enter categories that span innovation in survey design, creativity in data communication, insight and research effectiveness. The 2018 winners will be revealed at an annual awards lunch at the impressive Banking Hall on Wednesday 28 February 2018.
March 06, 2018 - March 08, 2018
Insight Show (London W14 8UX, , UK)
The Insight Show is the THE event for professionals who generate or interpret actionable intelligence into strategic actions. This long standing and reputable exhibition and conference provides researchers and analysts with the services, knowledge, contacts and inspiration to help develop and deliver your next big projects.
March 13, 2018 - March 14, 2018
Impact 2018 - MRS Annual Conference (London EC3N 2BQ, , UK)
At the core of Impact Week 2018, MRS Annual Conference will run over 13-14 March. The conference will cast a light on the strategies that will help to drive progress. With a stellar line up of brands, speakers, and stories – you won’t want to miss this leading summit of ideas.

Upcoming Webinars

March 01, 2018 - March 01, 2018
marketing Week Live: Sign up to our webinar on using digital tracking for unique insights into consumer behaviour
Taking an in-depth look into digital tracking of actual shopper behaviour across many brand categories and hundreds of retail sites, Toluna’s research uncovers some surprising results.
June 20, 2018 - June 22, 2018
MRS – Quality Respondents

Questions to ask and pitfalls to avoid
A webinar for new researchers dealing with the field process.

Past Webinars

February 15, 2018
Strategic Insights From the 2017 Q3 -Q4 GRIT Report
The 22nd edition of the GreenBook Research Industry Trends Report is live! Using data collected in Q3 &Q4 of 2017, the GRIT report provides insights into the evolution of the industry and the implications of these changes.
February 14, 2018
The General Data Protection Regulation (GDPR) and Market Research – The GDPR Explained

The General Data Protection Regulation (GDPR) and Market Research – The GDPR Explained

Toluna Provides an In Depth Look at the GDPR and Implications for Survey Research

Over 100 countries, jurisdictions and territories across the globe now have privacy laws in place to protect personal data held by private and public bodies and over 40 countries and jurisdictions have pending bills or initiatives on privacy laws.  The EU and EFTA member States have agreed to adopt a new legal framework on the treatment of personal data (the General Data Protection Regulation (GDPR)).

At Toluna, our goal is to share some of our learnings, and help explain the protocols we’ve implemented to comply with the GDPR, while ensuring that we share best practices and provide you with insight as to what you should consider. 

Here’s what we’ll cover;

  • The GDPR explained, what you need to know.
  • What should you be asking for of your suppliers?
  • Common questions.
  • Documentation and support.
February 14, 2018
GDPR Explained
The GDPR is a new legal framework, replacing the EC Directive 95/46 on Data Protection and will apply from 25 May 2018.
October 09, 2017
Behavioral Insights of the Connected Consumer: A More Innovative, Digital Approach to Research

With consumers using an ever-increasing number of digital and social channels, brands looking for behavioral insights are moving past traditional Q&A research formats and into passive digital tracking. By measuring actual behaviors across multiple devices, they’re able to build a stronger and more accurate reflection of consumers’ lives, media consumption, path-to-purchase and more.

Discover how taking a more innovative, digital approach to research can allow you to measure actual behavior and marry it to “claimed” behavior for a deeper, richer picture of how individual consumers are acting. You’ll find out:

  • What’s now possible using digital behavior tracking
  • How digital tracking can be used in conjunction with traditional research methods
  • How brands are using this information to improve digital marketing effectiveness
Phil Ahad,
SVP, Digital Products Toluna
September 13, 2017
Unleash the Power of Communities for Consumer Insights and Brand Understanding
We’ll discuss the new research paradigm, and how a global recognized FMCG brand, through its partnership with Toluna, has been able to leverage verified insights to better improve the performance of their hair care category products.

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