Frédéric-Charles Petit is CEO and founder of Toluna, a leading digital insights provider in the market research industry. Frédéric founded Toluna to revolutionize the way brands and consumers engage with one another, with the ultimate objective of transforming the market research industry into a mass market and social experience.
Toluna helps companies anywhere in the world make clearer business decisions by bringing brands and people together via its streamlined research platform and the world’s largest social voting community, Toluna.com. As the core of Frédéric’s vision, toluna.com engages 9+ million consumers to participate and generate millions of votes and polls around every day topics, thus making fast and easy consumer-generated research a reality. Toluna employs more than 1,200 people, with offices in 17 countries.
Toluna was listed on the AIM stock exchange in 2005, and the company was taken private by ITWP in 2011. Frédéric is currently CEO of ITWP, which also owns Harris Interactive in Europe.
Toluna was ranked in the top 30 of the annual Sunday Times Microsoft TechTrack 100, which awards the fastest-growing British companies, as well as, in 5th place of the Investec’s ‘Top 100 fastest-growing private companies’ in the UK and was featured as one of the most successful and pioneering digital companies in France according to the magazine L’Entreprise.
Frédéric holds a Master’s degree in comparative jurisprudence from New York University and a diploma in advanced studies in international economic law from the Sorbonne in Paris (D. E. A.). He practiced as a French lawyer in the corporate department of Allen & Overy’s Paris office, before establishing Toluna in May 2000.