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Insight on Demand

The old way of conducting market research is no longer viable in today's world where marketing and advertising professionals need to execute campaigns at 10x the speed as they were done in the past. We see the need not simply for the incremental improvement of market research or data collection - but a new way of obtaining insight - enter an entirely new business practice - Insights on Demand™.

Insights on Demand™ is a transformational market category based on business needs for fully integrated approaches to understanding constantly shifting consumer sentiment and taste. This democratized vision for market research makes insights into consumer intent accessible and achievable for all business professionals in companies of all sizes. Insights on Demand™ promotes the tight integration between technology and companies to provide iterative real-time insights that reflect constantly shifting market sentiment.

We’ve created a multi-lateral industry group – comprised of individuals and companies from all industries, whether CPG or high-tech or advertising or market research – that are committed to evolving, refining, and promoting the principles of Insights on Demand (IoD), a concept which promotes the tight integration between technology and companies to provide real-time insights to organizations – no matter their size, or timeliness of need. The consortium will focus on game-changing strategies, disruptive technology, and general education through online communities, webinars, thought leadership, and conferences.

If you’d like to learn more about the Consortium, or have questions about Insights on Demand, please email us at insightsondemand@toluna.com.

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Nov 09, 2017
Toluna Announces Insights on Demand to Transform Future of Market Research Industry

Toluna, a leading provider of on-demand, digital consumer insights, has introduced Insights on Demand, a transformational business concept and market category. Insights on Demand promote the tight integration of technology and industry expertise with global communities that provide iterative real-time insights.

In the same way that Marketo, Eloqua and others evolved the idea and practice of Revenue Performance Management (RPM) over the past five years and introduced a category commonly known today as Marketing Automation, Toluna aims to change how the market research industry thinks, talks about, and practices the business of consumer insights.

Marketing and advertising professionals are ideating and executing campaigns exponentially faster than ever before. Additionally, today’s speed of information creates constant and rapid shifts in consumer sentiment. Incremental improvements in market research and data collection have in many cases become insufficient to address these realities, which now demand an entirely new way of obtaining consumer insight.

“The market research industry has hit an inflection point. Today’s businesses need access to insights that are deep and dynamic, always available, and tuned into constantly changing market sentiment,” said Frederic-Charles Petit, CEO of Toluna. “We are introducing Insights on Demand to democratize market research. With Toluna’s existing technology, industry expertise and global community, we are well positioned to lead this new way of fuelling business intelligence and growth.”

As part of the Insights on Demand initiative, Toluna will be collaborating with other industry thought leaders, as well as creating additional educational resources to advance the vision. If you’re interested in learning more about Insights on Demand, contact insightsondemand(at)toluna(dot)com.

About Toluna 
Toluna is a leading provider of on-demand consumer insights, empowering companies to brainstorm ideas, uncover new business opportunities and get answers to questions in real time. With its innovative business concept, Insights On Demand™, Toluna is transforming the future of market research, making consumer intent instantly accessible and understandable for companies of all sizes across multiple industries. Toluna’s end-to-end automated research platform combines advanced technology and industry-proven methodologies with on-demand access to the world's largest community of 14+ million consumers in 68 countries. The company is headquartered in Wilton, Connecticut and has over 21 offices in Europe, North America, Asia Pacific, and MENA. For more information, visit http://www.toluna-group.com.

About Insights on Demand™ 
Insights on Demand™ is a transformational market category based on business needs for fully integrated approaches to understanding constantly shifting consumer sentiment and taste. This democratized vision for market research makes insights into consumer intent accessible and achievable for all business professionals in companies of all sizes. Insights on Demand™ promotes the tight integration between technology and companies to provide iterative real-time insights that reflect constantly shifting market sentiment. For more information, contact insightsondemand(at)toluna(dot)com.