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September 26, 2018 - September 26, 2018
Toluna Executive Briefing Series (Chicago, IL 60601 , USA)

Join us for shared learning and cocktails in the windy city of Chicago, September 26, 2018.

Companies look to be more agile, and have worked tirelessly to become more efficient, speed time to market, while fostering innovation.  Consumer insights play a critical role in this new world order, and successful agencies and brands alike have taken advantage of agile insights to refine their approaches to go-to-market. 

Today we’re increasingly moving towards a fast, iterative test & learn approach, and while traditional market research can be too slow for today’s market reality, new, agile solutions that are reliable, powerful and agile support business in new and meaningful ways.

You’ll hear from industry insiders clients about;

  • The application of new consumer insights methods – from the ability to establish norms, and behavioural data/digital tracking to quick communities.
  • Ensuring quality decision-making and supporting ‘fast fail’ products.
  • Re-thinking the consumer insights process to mirror agile product development.

Agenda:

  • 3.30 pm – Join us for coffee before the speakers begin
  • 4:00 pm – 5:30 pm Speaking sessions
  • 5:30 – 7:00 pm Networking, food and drinks