Toluna helps global community connect with launch of Ipad and Iphone app
Posted on January, 17 2012
(LONDON, UK) 18th January 2012: Leading independent online panel provider Toluna’s 4 million-strong community can now share opinions and post their own surveys anytime, anywhere, thanks to an innovative new iPad and iPhone app, which gives users the ability to take Toluna QuickSurveys directly through their mobile devices.
Toluna recognises the need to provide their respondents with the ability to engage with them wherever they are through their platform of choice, and this new up-to-the-minute technology will result in speed efficiencies and location-based opportunities for Toluna clients.
The new Toluna application is available to download free from the App Store worldwide, enabling members to create polls in seconds and get answers from the global community straight to their iPhone or iPad. Users can also upload pictures directly to their own polls, and publish surveys and opinions instantly on social networks.
Frederic-Charles Petit, Chief Executive at Toluna, commented: “The mobile revolution is fast paced and exciting, and is resulting in significant changes in the way that we interact with respondents. Toluna is at the forefront of these trends, developing new technology that tracks and embraces current web behaviour, communicating and collecting information across different sources and devices. All this underlines our commitment to building our community of highly engaged panelists, offering them ways to connect that are convenient, appealing and easy-to-use, while delivering even better insights to clients to give them a distinct competitive advantage”.
“The Toluna community collects more than one million poll votes and opinions a day across 42 countries, and this innovative new app will broaden the scope of our already thriving community. It’s already proving popular amongst users with 1,500 recorded downloads per week.”
Download the Toluna app at http://tolu.na/w0QdMT
About Toluna
Toluna is the world’s leading independent online panel and survey technology provider to market research agencies, communications agencies and brands, operating from 17 offices in Europe, North America and Asia Pacific.
Toluna has a unique online community approach to the management of its panels. In 2003, the company created the world’s first social voting community site – toluna.com – which focuses on maximising panelist engagement and increasing survey responsiveness and data reliability, delivered via web-based 2.0 technology.
Toluna’s community of 4 million active, highly engaged and responsive panelists collects more than one million poll votes and opinions a day across 42 countries, enabling its clients to gain reliable customer insight quickly and cost effectively. Panellists are encouraged to interact by generating their own polls and discussions, which they can post to blogs and social networking sites. This not only increases engagement and response rates, but reduces project turnaround times and provides clients with better quality data. It also introduces a wider pool of respondents to Toluna and encourages people to join an online panel.
In addition to its online sample capabilities, Toluna develops innovative world-class technology to enable its clients to create surveys, manage panels and build online communities. Toluna’s core products include:
- QuickSurveys, a self-service survey engine
- PanelPortal, an easy-to-use platform that enables clients to build and manage online panel communities
- Brand Spector, which monitors and measures the effectiveness of advertising campaigns by tracking online behaviour.
In 2011, Toluna was placed 27th in the Sunday Times’ Microsoft Tech Track Awards. For further information, please visit www.toluna-group.com
For media enquiries please contact:
Victoria Usher
GingerMay Marketing & PR
M: +44 (0) 7971129104
E: victoria@gingermaymarketing.com
« Last post Next post »
