Live Webinar: Harnessing the power of an online community
Posted on October, 4 2011
Harnessing the power of an online community – Innovating research through engaged customers
Presented by:
Rachel Adams, EMEA Marketing Director
Mark Hallums, Director of Product Technology EMEA
Simon Shaw, Account Director, Brass
Wednesday 5th October 3.30pm-4.30pm
The presentation will help attendees understand the process for creating a purpose for their online community (market research, brand advocacy, Customer loyalty etc) and the steps and level of commitment that is needed to ensure the objectives of the community are achieved.
- How have online and digital mediums changed the way that people are engaging with brands?
- How does this change the way research is conducted and used?
- The Toluna.com story – Creating the world’s first online research community. From 10,000 members in 2006 to 4 million members in 2011
- CaseStudy: The Royal Mail Online B2B Community presented by Simon Shaw from Brass. Recent winners of the MRS/BIG Business-to-Business Research Award, marketing communications agency Brass will be presenting a case study about the successful online community they created for Royal Mail which allows them instant access to business and personal customers in order to work together to co-create new products and services.
Key learning’s:
- How to harness the power of social media platforms for research
- Best practice for recruiting and retaining customers to an online community
- How to get the most out of your online panel community and show ROI
- The power of the panel community compared to other research methodologies
Register to attend
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