Toluna Launches Panel Portal™ Reseller Program in North America

Posted on May, 17 2010

Enables Market Research Companies to Offer Custom Panels

Toluna, one of the world’s leading online research panel and survey technology providers, has announced the North American launch of the Panel Portal Reseller Program. PanelPortal is a leading custom panel/Market Research Online Community technology (MROC) that leverages Toluna’s successful ‘communities’ model, used commercially in over 30 countries.

The PanelPortal solution is designed to allow users to manage the entire panel creation, management and data collection process through a fully integrated and extremely intuitive interface. The solution comprises three core modules; advanced survey software, panel management and web community management. Market research companies add value to clients by managing panels and designing panel usage strategies and surveys.

More than 100 global firms license and leverage Toluna’s various technology products to generate insights and drive revenue with their own clients.

PanelPortal is unique as it leverages features from Toluna’s panel ‘community’ platform. Toluna has been building panel communities since 2002, and clients see real value in this new approach to respondent management. PanelPortal enables clients to conduct traditional market research surveys with a pre-targeted audience and to “listen” to community members interact with one and other. This “listening” often provides insights that are not gathered with traditional market research surveys.

Scott Weinberg, Director, Technology Sales states “PanelPortal resellers are provided with in-depth training and product support. We’ve found that our channel partners approach us because we provide a turnkey solution and their sales representatives can take PanelPortal into the field immediately.”

To learn more about PanelPortal™ click here and schedule a discussion with our product expert.

About Us

Toluna is the world’s leading independent online panel and survey technology provider to the global market research industry. The company provides online sample and survey technology solutions to the world’s leading market research agencies, media agencies and corporations, from its 17 offices in Europe, North America and Asia Pacific. In 2009, Toluna welcomed Greenfield Online and Ciao Surveys into the group – complementing its traditional strengths in Europe and increasing its online sample and delivery capacity in the US, Canada and Asia Pacific.2

Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology it has created the world’s first social voting community site toluna.com, focusing on maximizing panelist engagement to offer increased survey responsiveness and data reliability to its clients.

In addition Toluna is enabling organizations to generate valuable customer insight by creating, hosting and managing their own online communities using its software as a service community management solution; PanelPortal™ <http://www.toluna-group.com/en/software/panel-community/the-solution-/>. Toluna’s portfolio of research technology solutions also include QuickSurveys™ <http://www.toluna.com/quicksurveys> – an online self-service tool that enables you to ask 1-5 questions and receive 1,000 responses in a few hours, Interactive Voice Response, mobile survey capabilities and BrandSpector™ a new approach to measuring the efficiency and effectiveness of online advertising campaigns using the Toluna online panel.