Toluna Welcomes Three New Client Development Hires this February

Posted on February, 26 2010

Toluna announces three new hires in North America starting this February;

Jose Puyol, Senior Director, Client Development
Prior to joining Toluna, Jose was Regional Vice President of sales at Iconoculture Inc. with responsibility for in the Midwest and Southeast geographic territory. Before working at Iconoculture, Jose worked for the Mintel International Group Ltd for 6 years as Director of International business. During his time at Mintel he established and directed Mintel’s operations and sales in Latin America. Jose holds a degree in Economics from Radford University

Tina Gaffney, Senior Director, Client Development
Tina Gaffney comes to Toluna from Frank N. Magid. At Magid, Tina had responsibility for the strategic growth efforts of the Magid Communication Strategy Group, and the CS Group’s offering included research and communication consulting.

Prior to joining Frank N. Magid Associates, Tina was responsible for building a start-up industrial commodities business. In 2003, she published a book on Internet marketing and SEO for industrial companies and created Internet-based ROI tools for advertisers and publishers. Ms. Gaffney developed an Internet marketing conference attended by more than 500 professionals. She served on a cadre team of publishing executives to steer the largest change in company history for an organization with 300 employees and 500 independent contractors. Ms Gaffney is a graduate of Oakland University

Jens Schlueter, Senior Director, Client Development
Jens joins Toluna with more than 20 years of industry experience. Most recently Jens held a Director of Business Development position at Survey Sampling Int’l with national responsibility for new business and end-client development, instrumental in adding countless new Fortune 500 accounts to SSI’s client roster. Before SSI, he was Vice President of Sales at Decipher, delivering exponential double-digit growth to their P&H services and Custom Panel Development offerings. He holds a bachelor’s degree in Business Administration from Bloomsburg University of Pennsylvania, is multi-lingual and is PRC certified.2

About Us

Toluna is the world’s leading independent online panel and survey technology provider to the global market research industry. The company provides online sample and survey technology solutions to the world’s leading market research agencies, media agencies and corporations, from its 17 offices in Europe, North America and Asia Pacific. In 2009, Toluna welcomed Greenfield Online and Ciao Surveys into the group – complementing its traditional strengths in Europe and increasing its online sample and delivery capacity in the US, Canada and Asia Pacific.

Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology it has created the world’s first social voting community site toluna.com, focusing on maximizing panelist engagement to offer increased survey responsiveness and data reliability to its clients.

In addition Toluna is enabling organizations to generate valuable customer insight by creating, hosting and managing their own online communities using its software as a service community management solution; PanelPortal™ <http://www.toluna-group.com/en/software/panel-community/the-solution-/>. Toluna’s portfolio of research technology solutions also include QuickSurveys™ <http://www.toluna.com/quicksurveys> – an online self-service tool that enables you to ask 1-5 questions and receive 1,000 responses in a few hours, Interactive Voice Response, mobile survey capabilities and BrandSpector™ a new approach to measuring the efficiency and effectiveness of online advertising campaigns using the Toluna online panel.